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Bargain Booze: digital debut - best of all worlds for customers, brands and franchisees

The challenge

Build a mobile customer engagement solution that drives satisfaction for customers, FMCG companies and Bargain Booze franchisees.

The story

Bargain Booze is the largest off licence and convenience group in the UK, with over 600 stores. Its mobile loyalty scheme, ‘As If It Wasn’t Cheap Enough’, is designed to bring together shoppers, FMCGs, and Bargain Booze franchisees, providing benefits to all parties.

  • Shoppers receive relevant, personalised offers, content and competitions delivered straight to their phone

  • FMCGs can target shoppers with personalised offers, content and competitions, with guaranteed basket validation at the point of sale and real-time campaign reporting

  • Franchisees receive additional footfall and loyalty from this customer engagement, and are automatically reimbursed for discounts provided to shoppers

The solution

Bargain Booze’s mobile loyalty scheme runs on Mobilize’s Loyalty Promo Engine for centralised customer engagement.

Shoppers are identified at the point of sale, so they can securely redeem offers and register competition entries. This reduces checkout times compared to scanning loyalty cards or manually entering voucher codes.

In addition, our Loyalty Promo Engine validates all offers against the purchase basket at SKU level, in real time. This removes the risk of mis- and mal-redemption, and captures customer insight at a granular level.

The results

100% increase in average basket spend – the average app customer now spends £15, up from £7.50
32% rise in shopper frequency – loyalty card members visit their local store three times a week on average, with some shopping up to five times a week
28% improvement in redemption rates – showing customers like the personalised offers being presented to them

We’re targeting a new breed of digitally savvy shoppers with a range of smartphone-based services, to drive footfall and give them compelling incentives to purchase from our franchisee’s stores rather than competitor outlets.

“With Mobilize’s Loyalty Promo solution we have a single platform to manage all aspects of the programme—encompassing ID capture, personalised offers, content and competitions.

Adam Burnett - Marketing Director, Bargain Booze

Bargain Booze

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