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Our story

Mobilize builds end-to-end mobile commerce solutions for retailers, enabling you to forge deeper and more profitable customer relationships.

We beat all retail industry figures in customer engagement through our market-leading solutions and services; whether you’re looking for strategic advice with an existing loyalty scheme, or someone to build your complete customer engagement programme from scratch, we’re here to help.

Founded in 2002, we’ve been innovating retail loyalty and promotions management for over 15 years. Through our solutions, retailers can create, manage and measure marketing, promotional and loyalty campaigns in real-time, to ensure that incentives drive customer commitment.

Our unique expertise has been honed working with some of the UK’s biggest retailers. For example, we manage the mobile loyalty scheme for British fashion and homeware retailer, Matalan.

Find out more about how our customer engagement solutions and consultancy and support services can help you drive greater value from your customer relationships.

Take a look at some of our recent customer engagement projects in retail...

Meet the Management Team

Claes Kockum


Claes is responsible for driving forward the commercial growth of Mobilize. He was appointed Commercial Director in 2012, and Chief Executive Officer in 2014.

Prior to Mobilize, he spent 5 years at UBS Investment Bank, working on mergers & acquisitions in the industrials sector. Claes holds degrees from Oxford University and London School of Economics.

Andrew Goulton

Head of Business Development

Andrew is a specialist in digital loyalty and customer engagement. He started his career at Mobilize in 2011, going on to spend 3 years at a digital and data agency running loyalty schemes for large B2B and FMCG clients, before returning to Mobilize in 2015 as Client Services Lead, and Head of Business Development in 2017.

Andrew has a degree in Advertising and Marketing from Coventry University.

Koos Berkhout

Director of Loyalty and Analytics

Koos has a career in loyalty and analytics spanning 20 years, with hands-on experience in the development, launch and management of some of the world’s best known loyalty brands, including Air Miles and Nectar.

Koos was a founding member of the team that launched Nectar, setting up and managing its analytics and campaign management function - now known as Aimia Intelligent Shopper Solutions. He is also a former MD at Azusa Ltd, a consultancy firm specialising in customer analytics and loyalty marketing, and Senior Marketing Director at Capital One Europe.

Stefan Magnusson

Finance Director

Stefan is the CEO of Living Capital Group, where he is also a partner. He was part of the team that founded Mobilize and has worked with the company as investor and executive since 2002, including two spells as Managing Director.

Earlier in his career, Stefan worked in retail at IKEA and as a business advisor to both the private and public sectors. Today, he holds board positions on other Living Capital Group companies and manages private business interests. Stefan holds degrees from Imperial College, London, and the University of Southampton.

Robert Entwistle

Head of Technology

Robert has over 18 years’ experience in various Internet ventures. Having both an entrepreneurial and business background, he is responsible for the technical developments of Mobilize.

Robert previously worked at Apple, Oracle, and the World Bank, and holds an MBA from INSEAD and a degree in Mechanical Engineering from UCLA.

See our market-leading customer engagement solutions

Deliver campaigns that drive spend and increase loyalty with Mobilize's customer engagement solutions.